Category Archives: 2010 NYU Summer Institute Experience

7 Months After NYU’s Summer Publishing Institute

This time last year I was obsessively doing research on the various publishing programs offered. I was writing, and re-writing, personal essays and accumulating my letters of recommendation.

What has happened since finishing New York University’s 2010 Summer Publishing Program? Well, I chose not to stay in New York City and instead moved as far from it as I could within the United States to Seattle, WA. Why did I choose to abandon my big opportunity to live in New York City and dream job opportunities? I’ll tell you why:

1. New York is very expensive. The idea of working full-time and living with who knows how many roommates in a crappy neighborhood didn’t appeal to me.

2. It’s hot and wet in the summer, freezing in the winter.

3. People steal your shit. One of my roommates had her wallet stolen out of her purse on the subway, and I heard later that another girl from my program moved there and had her apartment broken into.

4. Everything is such a hassle in Manhattan. Going to the grocery store is a fight through crowds, walking down the street is a fight through crowds, going shopping….a fight through crowds.

5. I realized that if I moved there to be in publishing, I might not ever be able to leave.

Am I a whiny, spoiled Northwesterner? Yes. I am. I love the Northwest and Seattle and I don’t care who knows it. I love that I can live in a nice apartment in a nice neighborhood near downtown for $850 a month. Try finding that in New York City. I love that I can park my car on the street, for free, without fear of it getting broken into. I love the water, clean air, and mountains.

But some did stay in New York City.

Some of my classmates stayed in New York City to intern or even accept paid positions at publishing houses there. One classmate (and NYU dorm roommate) of mine is currently an intern at Sterling Publishing, another is working at W.H. Freeman in New Jersey. Some other people I knew ended up working in PR at publishing houses in NYC.

Some others, like myself, chose not to stay in New York. One has a job at Scarletta Press in Minneapolis, others are working in restaurants or went back to their retail jobs or back to graduate school or all of the above.

My advice to anyone thinking about attending a New York publishing program whether it be at NYU or Columbia, is only do it if you are 100% committed to moving to New York. The course will give you very little outside of the big apple. NYU’s publishing program is designed primarily as a networking opportunity, and if you don’t stay in New York that networking proves pretty useless. No one seems to care at all about it on my resume.

It’s a rough world out there in publishing. Since graduating from NYU’s publishing program I have applied for 72 jobs, and have been called for an interview by two of them. Two.

So for those of you looking for some guidance on whether or not to fork over the money for a publishing program, here is my advice. Move to New York or start looking for an alternate career. If you really want a taste of publishing and want to gain some marketable skills, I suggest interning at a publishing house near where you live (there are many independent publishers located all over the country which utilize interns quite often). Interning is FREE OF CHARGE and you gain skills and networking opportunities. A summer publishing program is fun and interesting, but in the long run isn’t as useful as real experience at a real company.

 

Day in Greenwich Village

I spent my first full non-SPI day in New York in the Greenwich Village area where I got a haircut at the Astor Place Hairstylists

I walked down the subway-like steps into the underground cave which held a surprising amount of chairs and hair professionals. I was inside for less than minute before I was swept away by Suzy, my soon-to-be stylist.

A short, older woman with a unplaceable accent sat me down in a chair and then grabbed my face in both her hands. She stared intently at me before saying, “What is your ethnicity?”

“Um, Italian…and German, I guess,” was my response. 

“Hmpf,” she said, as she let go of my chin and threw a smock over me. She proceeded to cut my hair and then blow dry it, stopping only to ask if I wanted my bangs shorter and if I had ever been to Astoria. 

As she attempted to control my hair by curling it under with a round brush and blow dryer, she said, “Your hair is so weird! It does whatever it wants to. I can’t control it!” I laughed and told her it was a problem I faced every day.

“You look Greek,” she said once she was finished with me. “Very beautiful, you are a very beautiful girl.”

She escorted me to the pay station where I handed over $25 to the man behind the cash register. I handed Suzy her tip with a thank you and she latched onto my arm, leading me back to her chair. 

“You are such a nice girl, so polite, you have such a polite personality. I’m going to give you my card and you come back anytime!” 

I left feeling pretty awesome. 

After getting my hair trimmed, I walked around Greenwich Village a little bit, stopped to buy a NYU sweatshirt, and then walked into  Sushi Yawa, where I enjoyed a delicious $10 sushi lunch special that included miso soup, salad, one roll, and five pieces of assorted nigiri. I read my book The Thieves of Manhattan while eating. 

I had the most wonderful day, but now I have to get back to writing cover letters and applying for jobs. I’ve decided I will do one fun thing a day to keep myself from going totally crazy locked up in this dorm room alone.

The Last Day: Punch Press Presents

Our non-fiction/memoir book imprint, Punch Press, presented our imprint and five titles to the professional judges. As advertising and promotions, my job was to design mock ups of ads and design a portion of the book catalogue. My portions:

Table of Contents

Filed Away Page

Our Lips Are Sealed Page

Caught in the Web Page

How Plastic Surgery Destroyed Me

Our presentation was a lot shorter than I anticipated, but the judges said everything was really great and their only criticism was that one of our titles (How Plastic Surgery Destroyed Me) was a little weak. I didn’t design the covers of the books, just the catalogue pages. 

It was a short day, after the final presentations everyone disbursed to print out a million copies of their resumes for the career fair tomorrow. The program is over now, I can’t believe how quickly those six weeks flew by!

I’m staying one more week in New York in order to do some of the touristy stuff I was always too busy to do and apply for jobs and internships. Most of the friends I made in this program are going back home or back to school- very few are staying in NYC to try and get their big break in NYC publishing. 

Overall, I feel like I’ve learned a lot about the publishing industry and life in general. A lot of it was pretty disheartening, I will admit, but I think it’s been a great experience nevertheless and has brought me closer to the next chapter of my life.

NYU SPI: NYC Is Burning, But Inside It’s So Cool

Today was our first day back from a long three-day weekend. New York City is experiencing extreme heat warnings and black outs, but thankfully our dorm has air conditioning as well as our classroom. 

We heard from Seale Ballenger, VP, Group Publicity Director with HarperCollins Publishers, Fauzia Burke, President of FSB Associates, and Paul Bogaards, EVP, Publicity and Media Relations with Knopf talk about publicity and creating “buzz” for books. 

Then we had MaryAnn Petyak, Associate Director, Promotion, from HarperCollins talk about copywriting. She was very enthusiastic about her field, but it would have been nice to get some more specific information about copywriting. A how-to manual of some sort. 

A panel of bloggers came and talked about their various blogs, including the vivacious Sarah Wendell of Smart Bitches, Trashy Books and Jason Boog of MediaBistro/GalleyCat, among others. They gave a basic overview about blogging, but didn’t really tough on much we didn’t already know. 

At the end of the day, Liz Perl, Sr. VP Marketing at Simon & Schuster gave a very succinct and informative talk about marketing basics, including the various ways to create pre-publication, publication, and ongoing buzz around products. I took scrupulous notes, she really gave us a lot of great information in the short period of time alloted. 

After everything was done for the day I hung back and had a phone interview for a job I’m extremely excited about. Hopefully it’ll all work out in my favor. The funny part was he lives in Portland and knew some of the professors I had when I went to Portland State! Small world. Now it’s just about waiting and hoping. 

Tomorrow looks to be a long day of business-related panels. Maybe I’ll finally wrap my head around what a P&L is.

NYU SPI: End of Week 1, Book Section

This week was filled with the statement, “Please do not blog, twitter, or facebook any of the things said in today’s session.”

So, in order to respect the wishes of the professionals and the program, this entry will be completely full of holes and lacking details. 

Clancy Marshall, President of DynamicBooks spoke about her life and the enhanced textbooks she is currently working on. We also listened to a panel of literary agents speak about selling authors and making careers. We also got a panel of editors who spoke to us about what editors do in their day-to-day and then a breakout session with one of the editors (in my case, Chris Jackson of Spiegel and Grau) to talk about a manuscript we were given in advance to edit. 

Jackson was a very funny and likable guy, but I had been looking forward to an in-depth look at editing, and he spent more of the time talking about various writers and his experiences with them than the manuscript. It was interesting, though, because the consensus among us students was that the manuscript should be dumped in the garbage and never looked at again, but Jackson said that not only had it been purchased by his imprint, but that they had published many of this author’s books in the past. And they were all critically acclaimed. 

Needless to say, we were all a little stunned. 

On Thursday two speakers (one was Kelly Leonard from Hachette Publishers)  came and talked about marketing, advertising, promotions, and publicity. I was a lot more interested in this than I had anticipated. While I came into this program certain I wanted to be on the editorial side, the more I learn the more I think I might want to pursue advertising and promotions instead. 

Carl Lennertz, VP of Retail Marketing for HaperCollins Publishers, gave an impassioned discussion on handselling and indie bookstores but for some reason talked at length about silly bands. 

A sweet Rachelle Mandik, Senior Production Editor for Crown came and talked to us about what it means to be a copyeditor. We all took copyediting tests prior to her coming and brought them out to be scored. I, who have only really done proofreading in the past, missed about half of the errors (primarily informational errors, I didn’t look anything up as I thought it was just a grammar, spelling, and punctuation excercise). 

I should mention during this week my body has been battling an illness with the best of its ability. This morning, however, my immune system gave up entirely and I was not able to go on the field trip today. I was very disappointed because I had been looking forward to the trip to Barnes & Noble and hear about merchandising. My disappointment deepened when I heard from my roommates that they were each given $25 gift certificates to B & N. What a day to be sick. 

Coming up is a wonderful three-day holiday weekend. I will probably never leave my dorm room, though, as I have to recuperate and search for jobs online.